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816 454-7524

Understanding Business Marketing Complexity and Strategies - Problems, Solutions, and Tips
When:       Nov 23, 2016
Time:        10:00AM – 03:00PM 
Cost:         $99:00     
Location:  Holiday Inn Express & Suites Pontoon Beach
Address:   14 Regency Pkwy, Pontoon Beach, IL 62040
Tutor:       Dr. Johnson Mganga


Why Marketing Strategies?

More than 50% of all small businesses close within the first 5 years. Two common reasons noted by Dunn & Bradstreet for contributing to a failed business is inadequate marketing or poorly focused and executed marketing. According to Hisrich (2008), “Although there are many causes of business failure, the most common is insufficient marketing experience”. Many small businesses are just concerned with selling and do not market their businesses.

Lack of marketing knowledge, among others, can be considered as a primary factor for failure of most small and medium-size businesses around the world.

Course Outline

Based on the latest business marketing study findings, this course will help marketing managers to:
(a) understand how to diagnose the current marketing situation for their businesses,
(b) screen possible alternatives for incorporating the marketing plan and pursuing marketing strategies, and
(c) discover how their businesses can reach their suppliers and provide needed marketing services including training to better equip their businesses for success.

Moreover, through a highly interactive format, you will learn:
  1. How marketing managers should be sufficiently market-focused and customer-driven.
  2. The need of understanding target customers or monitoring your competitors.
  3. How to overcome mismanage relationships with your business stakeholders.
  4. How to discovery new opportunities.
  5. How to minimize or eliminate deficient in short and long-term marketing strategies.
  6. Understanding how to implement resilient brand name.
  7. Understanding contribution of effective communications channels in building functional marketing strategies.
  8. Understanding usability of advanced technology in marketing sector.
  9. Understanding how well to be organized to carry out marketing strategies.

Course Outcome
  • Understanding market-related networking
  • Resource disadvantage
  • Effects of business competition and cooperation in building functional marketing strategies
  • Marketing growth
  • Business partnerships and alliances
  • Stakeholders
  • Strategies
  • Profitable and unprofitable strategies
  • Survival chances
  • Organizational competence
  • Knowledge resources
  • Competitor analysis
  • Customer lifetime value
  • Market niche

Who Should Attend

Mrketing managers and middle management levels who are responsible in market-related decisions or daily critical decision-making.

About the Instructor

Johnson Mganga is the owner and chief executive officer (CEO) of Tropix Group, that includes the following companies:
  • Tropix Consulting LLC: A small and medium-size enterprises (SME) consulting company that provides training, seminar, and coaching to local and international corporations.
  • African Rooster Directory LLC: Diaspora Top Class marketing directory
  • Tropix Financial Services LLC: A financial services company that offers bookkeeping, accounting, and tax services.
Dr. Mganga is an experienced executive with strong track record of business management in areas of administration, marketing, quality management, taxation, and accounting.

Dr. Mganga holds an M.B.A. with specialization in Entrepreneurship from Newman University in Wichita, Kansas. He also received his Ph.D. with specialization in International Business from Northcentral University in Prescott Valley, Arizona.

His research focuses on the challenges that small and medium-size enterprises (SME) owners face in implementing and maintaining resilient total quality management (TQM).

Dr. Mganga is highly enthusiastic to share his academic and practical experiences with you since he cares about your business initiatives.